Capturing the Heart of a Brand: South Moon Under

Tori Sikkema, Architectural Digest-Approved Interior | Architectural Photographer

Design by South Moon Under, Photography by AD-Approved Tori Sikkema Photography

Capturing the spirit of a brand within a retail space requires more than technical expertise—it’s about storytelling. When South Moon Under opened its Shrewsbury, NJ store, I had the privilege of photographing the space and bringing its vision to life through my lens. This project wasn’t just about documenting a store; it was about reflecting South Moon Under’s modern aesthetic and customer-focused experience in every image.

The Vision Behind the Lens

South Moon Under’s creative team had a strong vision for the project. They wanted to highlight:

• The store’s modern architectural design.
• Thoughtful product displays that embody its brand’s vibe.
• The welcoming energy customers feel when they step inside.

My job was to translate these elements into photographs that would inspire and resonate across both digital and physical platforms.

Design by South Moon Under, Photography by AD-Approved Tori Sikkema Photography

Bringing the Space to Life

Every image I captured had a purpose.

• Architectural Details: From the sleek storefront to bespoke lighting fixtures, the photography showcased the modern sophistication of the space.
• Product Displays: Thoughtfully arranged collections highlighted South Moon Under’s style and aesthetic, seamlessly tying the products to the store’s overall design.
• In-Store Energy: The lively, inviting atmosphere was brought to life, creating a sense of anticipation for anyone seeing the images.

These visuals are more than photos; they are an extension of the brand’s lifestyle, aimed at connecting with customers on an emotional level.

Elevating Retail Photography

This project emphasized the importance of aligning photography with a brand’s mission. For South Moon Under, that meant creating a superior shopping experience where quality, design, and atmosphere come together. By crafting cohesive imagery, the brand can maintain a seamless story from digital platforms to their physical retail presence. These photos don’t just capture a store—they capture the lifestyle that South Moon Under customers seek!

Let’s Work Together

If you’re looking to elevate your brand with striking imagery, let’s connect! As an AD-approved interior photographer, I specialize in transforming spaces into visual stories that drive engagement and sales. Whether it’s a store opening or an interior space, I’m here to help bring your vision to life. Click below and reach out today to discuss how we can work together!