How to Photograph Luxury Interiors for Editorial Publication

As an Architectural Digest-approved interior and architectural photographer serving the New York Metropolitan area and beyond, I specialize in helping luxury interior designers translate their creative vision into imagery that captivates both editors and clients. Whether you’re submitting to LUXE Interiors + Design, building your portfolio, or preparing a press pitch, your photography needs to be more than beautiful—it needs to be strategic.

Recently, I listened in on an insightful interview with Jill Cohen, Editor-in-Chief of LUXE Interiors + Design, where she shared exactly what she and her team look for in a design submission. Her perspective reaffirmed what I bring to every shoot: intentional styling, editorial composition, and a deep understanding of how to position design work for publication.

One key takeaway stood out:
Regional press still carries real weight.

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Why Regional Features Matter for Boutique Luxury Firms

While national press is the goal for many designers, being featured in your local region—especially in publications like LUXE Interiors + Design—is often the most strategic move. These regional editions are curated specifically for high-net-worth readers looking to hire design professionals in their area.

According to Jill, many designers who are now nationally recognized started by dominating their local market. Editorial photography allows you to reach the right audience, build trust, and become known as the go-to designer in your city or region.

This is the kind of visibility that grows your luxury client base—and elevates your brand beyond Instagram.

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What Editors Are Looking For (And What They’re Not)

Jill spends over 40 hours a week reviewing interiors. She knows instantly when a project has editorial potential—and when it doesn’t. Here’s what she made clear:

What to avoid:

• Living rooms dominated by flat-screen TVs
• Predictable styling (books, beads, candles in repetition)
• Retail-heavy decor without a unique design perspective
• Casual or unmade bedding that lacks polish

What editors want:

• Artful, well-appointed spaces that reflect a designer’s signature aesthetic
• Styling that enhances the room without distracting from the design
• Tailored, elevated bedding that feels luxurious
• Florals that are sculptural and subtle—not centerpieces
• Interiors that feel cohesive, layered, and rooted in quiet luxury

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How I Help Position Your Work for Publication

This is where the difference lies: I don’t simply show up and take pictures. I lead a full creative process—with styling support, production coordination, and a collaborative team—all focused on crafting imagery that speaks to editors.

When we work together, we’re not just capturing the design—we’re capturing the story behind it. My role is to elevate your work while staying true to your voice. Together, we style with restraint, compose with clarity, and photograph with editorial purpose.

The result? Photography that feels artful, strategic, and unforgettable.

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Let’s Capture Your Next Luxury Project with Editorial Intention

If you’re preparing to photograph a new design and are aiming for press, let’s talk. I specialize in working with luxury and boutique design firms across the New York Metropolitan area and beyond, guiding each project from pre-shoot planning to final image delivery with clarity, confidence, and care.

📩 Click here to inquire about your next editorial photoshoot
Now booking summer and early fall sessions—ideal timing for winter features in print and online publications.

Let’s create the kind of imagery that elevates your brand and positions your work exactly where it belongs—in the spotlight.