Designers—your work is stunning. But is it getting the visibility it deserves? Your latest project might be beautifully layered and full of soul—but what turns that design into a story editors want to tell?

At Fall Market with Regina Andrew Detroit, I shared how to approach your next photoshoot with the same care you would a meaningful gathering. Because your project isn’t just a portfolio piece. It’s the *event of the season*. And your photoshoot is the moment you open the doors.

Dress. Invite. Deliver.

This is the intentional photography framework I bring to every shoot. It’s not just about documenting the work—it’s about elevating it.

• Dress:

Style the home like you would dress for the event of the season. Layered, warm, on-brand, and aligned with your dream publication. You’re not just photographing a space—you’re setting the scene for your story.

• Invite:

Strategically share the shoot with editors, collaborators, or future clients. Editors have more projects in their inboxes than they have pages to print them on—so how will you make yours the one they RSVP to?

• Deliver:

You’re not just delivering pretty pictures. You’re creating assets that build your business. Professional photography with editorial strategy turns your project into a tool that attracts press, partnerships, and your dream clients.

Words from AD’s Global Editorial Director

I recently attended a talk by Amy Astley, Global Editorial Director of Architectural Digest, where she was asked: “What does it take to land a project in AD?” Her answer?

“It has to wow me. It has to be something I haven’t seen before.”

That quote has stayed with me—and it’s how I approach every shoot. Editorial photography should surprise, delight, and invite readers into something truly unique.

In her reflections on Marc Jacobs’ home, Amy noted:

“Everything whispers rather than shouts.”

And I believe that’s exactly what creates a lasting impression—layered storytelling with emotional resonance. Your project doesn’t need to scream to stand out; it needs to feel like a place worth lingering in.

She also said:

“A house reveals a lot about someone.”

That’s the essence of editorial photography. You’re not just showcasing the finishes—you’re capturing the soul of a home. And when editors feel that, your work gets remembered.

Her goal?

“Make Architectural Digest buzzy and relevant.”

That means she’s looking for design stories that spark conversation, capture attention, and feel current—even if the design leans traditional or historic. Editorial visibility isn’t about perfection—it’s about perspective, personality, and relevance.

Ready to Make Your Next Shoot the Event of the Season?

If you’re planning a shoot and want it to do more than document your work—if you want it to speak, sell, and shine—let’s collaborate. I help interior designers craft editorial-ready images that get noticed and published.