Personal Branding Photography| Marketing Professional | NJ | Jersey Shore

Tori Sikkema, Interior, Architectural, Lifestyle, Brand Photographer

Sunrise, Coffee, and Personal Branding: Capturing Ariana’s Essence

Ariana, a marketing professional with a passion for life, recently embarked on a personal branding photoshoot journey. Hailing from Freehold, NJ, Ariana starts her days with a dose of inspiration – sunrise walks along the Jersey Shore near Asbury Park and Ocean Grove. It’s no surprise then, that a sun-drenched May morning found us at Odyssey Coffee in Ocean Grove, for a photoshoot that embodied Ariana’s love for the Jersey Shore and her vibrant personality. 

“I would often wake up at 5:30 am to see the sunrise. I love the whole area of Ocean Grove & Asbury Park. I cherish the vibes and memories that Ocean Grove and Asbury Park resonate within my soul: the art and the culture.”


Ariana’s infectious smile set the tone for the shoot – relaxed, fun, and full of life. Joey, the owner of Odyssey Coffee, warmly welcomed us. An Ohio native with a Ph.D. in Classics, Joey opened Odyssey in the midst of the pandemic, fueled by his own love for coffee. This resonated deeply with Ariana, whose Greek heritage added another layer of connection.

“I love coffee, and that is why I chose Odyssey Coffee. I was thrilled to learn that Ancient Greece inspires Joey, and I am Greek!”


Ariana’s mantra, “approach everything with process and positivity,” is more than just words. “It’s about mapping out a plan for every task, but also approaching it with an open heart and enthusiasm,” she says. “In the end, what we do makes people feel amazing. Everyone deserves to feel confident and beautiful leaving the salon.”

This shoot aimed to capture the very essence of Ariana – a woman embracing a new chapter post-pandemic, recommitted and refocused on the exciting possibilities ahead.

“Map out your process in life with every task you are faced with and apply it in a way you can achieve it while doing it with an open heart, enthusiasm, and positively. Ariana often reminds her team the “what we do makes people feel amazing. Everyone loves the way they feel when they leave the salon!”


It was important that Ariana’s photoshoot captures her soul essence. 

“I want to commemorate these milestones in life – an opportunity to capture life moments and who I am as a woman swimming in this new evolution post-pandemic. Noone is the same person they were a year ago, or even six months ago. I am recommitted and refocused to embrace what lies ahead.”


Flip through the gallery below to see some of my favorite shots from Ariana’s personal branding shoot at Odyssey Coffee!

The Journal


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