Marketing Education by Tori Sikkema, Interior | Brand Photographer + Stylist
Welcoming a new year means setting new goals for your business. Having a consistent and repeatable system in place, a workflow, helps you aspire to and attain the goals you set. Start by asking yourself, what is my value proposition? What drives me, and what is my why? How do I differentiate myself from others in my field of expertise?
Once you have established your brand identity and your why for doing what you do, then, and only then, can you attract your dream clients? I love this business model! By helping others attain their goals and dreams, you will achieve yours.
The brand circle of life is about having a workflow for your business so you aren’t scrambling when you decide you want to get published. It set’s your foundation and elements of success in place. Let’s look at each component in greater detail.
Photography by Tori Sikkema Photography
Telling Your Story
Telling your story visually through professional photography helps your audience relate to you and what value you offer. It humanizes you and allows your audience to connect with you on a deeper level. Being vulnerable and stepping out of your comfort zone resonates with others because someone needs to hear what you have to say!
Telling your story visually also gives context to your work. Each design project or achievement you have attained deserves to be documented in your professional portfolio. Think of your portfolio as a gallery of art featuring your design projects, curated and displayed for all to appreciate and gain a sense of your design aesthetic and range of expertise.
Sourcing by The Mercantile by TCDS
Photography by Tori Sikkema Photography
Elevating Your Brand
Having a professional curated presence and exposure distinguishes your brand and introduces the world to you and what you do. Telling your design story visually helps define your brand and identity in the market; it’s what differentiates you, your secret sauce. Displaying your work professionally broadens your brand presence throughout all mediums (social media, website, publications, and marketing materials), which resonates with others and helps you become the go-to in your corner of the internet.
Sourcing by The Mercantile by TCDS
Photography by Tori Sikkema Photography
Elevating Your Business
Elevating your brand presence, in turn, helps you promote your business! Think about the brand you rely upon for quality, timelessness, and uniqueness. Their names are synonymous with a successful business.
Photography by Tori Sikkema Photography
Connecting with Dream Clients
Once your business has established itself within the marketplace, you will begin attracting your dream clients. It is the simple law of attraction: success breeds success.
Getting Booked
Connecting with your dream clients leads to getting booked! Nothing is more satisfying than for others to recognize your talents and expertise in your chosen field. Happy people | clients, refer others to grow your business by increasing your bookings!
Photography by Tori Sikkema Photography
Getting Published
Building your portfolio of design projects may lead to getting published. Inspiring others through the beauty you create is a gift. We live in a visual world; our eyes consume everything around us daily. Every aspect of marketing your brand begins with a visible professional presence.
Professional photography elevates your brand, promotes your brand presence, and helps grow your clientele.
As a visual storyteller, I approach each collaboration with designers, creative entrepreneurs, architects, and builders as a coach, creative director, photographer, lighting specialist, and project manager. It’s a documentary approach to photography. You are taking your audience on a journey of each design project.
I invite you to begin the journey with me to help elevate and transform your brand this year and reach your goals!
