Categories of Home Tours That Capture Editors’ Attention

Tori Sikkema, AD Published Interior | Architectural | Lifestyle Photographer

All Interior Design by Carlough & Co. and Photography by Tori Sikkema Photography

You Think You Have a Project That is Worthy of Publication, So Now What?

The answer is not as straight forward as you might think. It takes strategic planning and a consistant workflow to get your work published. As a professional photographer, commisioned by AD, I know what editors are looking for, do you? If not, read on…

As an inteiror desiger, architect, or builder, you have spent countless hours, days, months, and years in a design project with the vision of getting press and positioning your brand for expenential growth this year. With these tips, and aligning yourself with partners that can guide you on your journey, this year is your oyster of possibilities.

Align Yourself With a Professional Interior Photographer With Vision and a Proven Track Record of National Exposure.

That’s right, you cannot download your iphone images for this one! When you are ready to take your business to the next level, you must invest in professional interior & architectural photographer to attract the right eyes. Not unlike college applications, you need a hook to catch the editors attention. Your visual repreentation is the first thing they see, so make a best first impression and let’s get your project acceptated with early admisioon to your dream national shelter publication!

Hire | Consult a Professional Stylist and Floral Designer to Add Layers and Depth to Your Space(s).

Yes, you have designed each space for the homeowner to live in, but that doesn’t always translate with editional compositions. Leave it to the experts in this realm to tansform your design so editors will stand up and take notice.

Hire a PR Firm For Maximum Exposure and Positioning in the Market.

As my dear friend, Meaghan Shanley, Evergreen PR says, (read more in my Brand Lift Podcast interview with Meaghan here)

“Earned media, which is organically pitching these stories you’re not paying for, is the result of super strong storytelling, consistency, strategy being very intentional about the story you’re telling.”

Meaghan Shanley

Now For the Nitty Gritty. What Questions Are Editors Asking? What Category Does Your Design Project Fit?

  • Small Spaces
  • Backyard Retreats
  • Incredible Gardens
  • Color (bold use of wallcoverings, paints, etc.)
  • Incredible Kids Rooms
  • Kitchens
  • Renovation / Before & After
  • Influencer/Celebrity Home (note who/share handles under “other”)
  • Designer’s Own Home
  • Holiday Decorating
  • Other:

This project is:

An Entire Home

A Kitchen


Are There any Major Rooms Missing From and Entire Home Photoshoot?

Editores need all the major areas of your home to be considers for a Home Tour. This is where aligning with seasoned professioal interior photographer is critical. I guide my clients on the journey and ensure that if they want to get published, we are not missing a shot! Here are just a few areas of a home that are cititical for submission Trust me, you don’t want to have to go back and reshoot areas of a home you missed!

  • Kitchen
  • Living Room
  • Family Room
  • Primary Bedroom & Bath
  • Guest Bedroom
  • Powder Room
  • Bonus areas: Entryway, Exterior Spaces, Mudroom, Game Room, Veranda

What Story’s Resonate with Editors? Ideas for you to think about when crafting your deisgn story:

Location of Project

Is Your Project…

  • An Entire Home
  • A Kitchen
  • Other

What was the scope of work? 

  • Renovation
  • New Construction
  • Cosmetic Upgrade
  • Other

Describe the home before work began, if not new construction. Does the home have and historic backgroud or interesting history?

What were the dynamics or funny story(s) in working with the homeowner(s) throuout the design process?

What special products, artisans, vintage heirlooms used in the design project?

Is this design project featured or is planning to be featured, or been featured in another design publication (online or print)? Please provide which publication, planned or past dates, and links stories or features. 


I can collaborate with your Interior Design Firm, Architectural Firm, Devleopment Frim, Build Firm to create a dream team of professionals to get your work seen and published. I have a proven track record of success as an inteiror, architectural, and lifestyle photograter to get your design projects seen.

Ready to bring your next design project to life through captivating photography and styling? Let’s collaborate to capture the essence of your work. Contact me today, and let’s make your design vision a visual masterpiece

Let’s jump on an Exploratory Call here, check out the great resources on my blog, and sign up for my newsletter here.

Follow me on Instagram, too! @torisikkemaphotography

The Journal


Leave a Reply

Your email address will not be published. Required fields are marked *